Table of Contents | Chapter Two
TABLE OF CONTENTS
Part I: What Every Organization Needs to Know About Strategy.
Introduction: Winning in Today’s Hypercompetitive Environment.
Chapter 1: The Real Job of Strategy.
Chapter 2: Defining Competitive Advantage: How Much More Value Do You Deliver Than Your Competitors?
Part II: Applying Strategic Learning to Create an Adaptive Enterprise.
Chapter 3: Strategic Learning: Four Key Steps, One Cycle.
Chapter 4: LEARN: Using a Situation Analysis to Generate Superior Insights about Your External Environment and Your Own Realities.
Chapter 5: FOCUS: Clarifying Your Winning Proposition and Identifying Your Key Priorities.
Chapter 6: ALIGN: Mobilizing Your Entire Organization Behind Your Strategy.
Chapter 7: Overcoming Resistance to Change and Driving Momentum.
Chapter 8: Translating Your Strategy Into a Compelling Leadership Message.
Chapter 9: EXECUTE: Implementing and Experimenting in the Strategic Learning Cycle.
Part III: Integrating Strategy and Leadership.
Chapter 10: Leading Through a Crisis.
Chapter 11: Becoming an Integrated Leader.
Conclusion: The 5 C's: Choices, Clarity, Change, Courage and Compassion.