Table of Contents | Chapter Two

TABLE OF CONTENTS
Part I: What Every Organization Needs to Know About Strategy.

Introduction: Winning in Today’s Hypercompetitive Environment.

Chapter 1: The Real Job of Strategy.

Chapter 2: Defining Competitive Advantage: How Much More Value Do You Deliver Than Your Competitors?

Part II: Applying Strategic Learning to Create an Adaptive Enterprise.

Chapter 3: Strategic Learning: Four Key Steps, One Cycle.

Chapter 4: LEARN: Using a Situation Analysis to Generate Superior Insights about Your External Environment and Your Own Realities.

Chapter 5: FOCUS: Clarifying Your Winning Proposition and Identifying Your Key Priorities.

Chapter 6: ALIGN: Mobilizing Your Entire Organization Behind Your Strategy.

Chapter 7: Overcoming Resistance to Change and Driving Momentum.

Chapter 8: Translating Your Strategy Into a Compelling Leadership Message.

Chapter 9: EXECUTE: Implementing and Experimenting in the Strategic Learning Cycle.

Part III: Integrating Strategy and Leadership.

Chapter 10: Leading Through a Crisis.

Chapter 11: Becoming an Integrated Leader.

Conclusion: The 5 C's: Choices, Clarity, Change, Courage and Compassion.

Appendix.