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Former CEO |  |
Business School Professor |
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Business Consultant |  |
Creator of the Strategic Learning Process |
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Author |
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In turbulent times, concentrate on what’s important – not what’s new As a CEO for 20 years and a professor of strategy for over 20 years now, my mind turned to this question: among the constant stream of business prescriptions over time, what are the most powerful ideas I have come across – those that have made the biggest difference in practice? My reflections produced answers that surprised me: none of the...
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Willie Pietersen was raised in South Africa, and received a Rhodes Scholarship to Oxford University. After practicing law, he embarked on an international business career. Over a period of twenty years he served as the CEO of multibillion-dollar businesses such as Lever Foods, Seagram USA, Tropicana and Sterling Winthrop’s Consumer Health Group.
In 1998, Pietersen was named Professor of the Practice of Management at the Columbia University Graduate School of Business. He specializes in strategy and the leadership of change, and his methods and ideas, especially Strategic Learning, are widely applied within Columbia’s executive education programs, and also in numerous corporations.
