About Willie

Former CEO of international companies
Columbia Business School professor
Consultant to global organizations for creating winning strategies.
Creator of the Strategic Learning Process.
Author of the book, Strategic Learning

Willie's Blog Posts

The Latest Post

Want a Breakthrough Idea? Take a Hike

“Angels whisper to a man when he goes for a walk.” - Raymond Inmon As a CEO I developed a daily habit. Every morning before work, I walked for two miles through Central Park. My initial motivation was physical fitness, but I soon made a transformative discovery: During these walks, breakthrough ideas would come to me totally unbidden. Often, I found a solution to a knotty problem that had defied...

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Meet Willie

“If an organization can’t define its Winning Proposition in a simple way, it cannot claim to have a strategy.”
—from Strategic Learning

Willie Pietersen was raised in South Africa, and received a Rhodes Scholarship to Oxford University. After practicing law, he embarked on an international business career. Over a period of twenty years he served as the CEO of multibillion-dollar businesses such as Lever Foods, Seagram USA, Tropicana and Sterling Winthrop’s Consumer Health Group.

In 1998, Pietersen was named Professor of the Practice of Management at the Columbia University Graduate School of Business. He specializes in strategy and the leadership of change, and his methods and ideas, especially Strategic Learning, are widely applied within Columbia’s executive education programs, and also in numerous corporations.

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