About Willie

Former CEO of international companies
Columbia Business School professor
Consultant to global organizations for creating winning strategies.
Creator of the Strategic Learning Process.
Author of the book, Strategic Learning

Willie's Blog Posts

The Latest Post

The Five Best Business Ideas of 2017

In turbulent times, concentrate on what’s important – not what’s new After a year has passed it is customary to take stock. What were the major developments of the year?  How should they guide our thinking on managing our businesses more effectively? As a professor of strategy for nearly 20 years now, my mind turned to this question: what were the most powerful business ideas of 2017? My reflections produced...

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Meet Willie

“If an organization can’t define its Winning Proposition in a simple way, it cannot claim to have a strategy.”
—from Strategic Learning

Willie Pietersen was raised in South Africa, and received a Rhodes Scholarship to Oxford University. After practicing law, he embarked on an international business career. Over a period of twenty years he served as the CEO of multibillion-dollar businesses such as Lever Foods, Seagram USA, Tropicana and Sterling Winthrop’s Consumer Health Group.

In 1998, Pietersen was named Professor of the Practice of Management at the Columbia University Graduate School of Business. He specializes in strategy and the leadership of change, and his methods and ideas, especially Strategic Learning, are widely applied within Columbia’s executive education programs, and also in numerous corporations.

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