Willie has written articles in the areas of strategy, global competitiveness, and the leadership of change.
Here are articles you can download.
- I’ve Been A Professor For Decades — But The 4 Most Important Lessons About Life Came From My Dog (Huffpost, Huffpost Personal, 24 January 2026 | PDF, 863 KB)
- Continual Learning – The Key to Competitive Success (Leader to Leader, Winter 2025 | PDF, 360 KB)
- Ask Smart Questions Like A Professional Interviewer (Investor’s Business Daily, 13 December 2024 | PDF, 151 KB)
- You Want to Lead? Here’s the Scoop On What It Takes to Succeed (Forbes, 13 November 2024 | DOC, 241KB)
- Outside-in Thinking: Crucial But Unnatural (Leader to Leader, Summer 2016 | PDF, 2 MB)
- You Can’t Have 5 Priorities—Even Steve Jobs and Bob Iger Couldn’t (Fortune, 14 October 2024 | PDF, 253 KB)
- The Nonverbal Ways Leaders Unintentionally Self-Sabotage Their Communication (Fortune, 21 August 2024 | PDF, 232 MB)
- What Nelson Mandela Taught the World About Leadership (PDF, 225 KB)
- Columbia Business School Ideas at Work Interview (PDF, 135 KB)
- Strategy As Learning (European Business Review, July-August 2010 |PDF, 298 KB)
- Defining Competitive Advantage: How Much More Value Do You Deliver Than Your Competitors? (European Business Review, September-October 2010 | PDF, 497KB)
- Translating Your Strategy Into A Compelling Leadership Message (European Business Review, November – December 2010 | PDF, 248K)
- Strategic Learning: A Leadership Process for Creating and Implementing Breakthrough Strategies (PDF, 167 KB)
- The Mark Twain Dilemma: The Theory and Practice of Change Leadership (Journal of Business Strategy, September/October 2002 | PDF, 54 KB)
- Strategy: In Search of a Method (Columbia Insights for Executives, 2005 | PDF, 96 KB)
- Manage Your Culture – Or Be Managed By It (PDF, 68 KB)
- Learning How to Learn (Financial Times, 2021 | PDF, 935 KB)