About Willie

Former CEO of international companies
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Columbia Business School professor
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Consultant to global organizations for creating winning strategies.
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Creator of the Strategic Learning Process.
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Author of the book, Strategic Learning
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Willie's Blog

The Latest Post

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WHY STRATEGY IS EVERYONE’S JOB

Strategy is often thought of as the exclusive preserve of top management, but organizational alignment is impossible without everyone’s participation. “The purpose of an organization is to get ordinary people to do extraordinary things,” management guru Peter Drucker once wrote. But that’s only part of the story. For these “extraordinary things” to enhance the organization’s competitive effectiveness they must directly support the organization’s strategic goals. If a strategy exists only...

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Past Blog Posts

The Strategy Q&A

The good news is that many companies are striving to improve the quality of their strategy processes. The bad news...

What I Learned About Leadership From My Dog

Margaret Wheatley, the complexity theorist, explains how personal growth takes place: “You cannot change a living thing from the outside....

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Meet Willie

“If an organization can’t define its Winning Proposition in a simple way, it cannot claim to have a strategy.”
—from Strategic Learning

Willie Pietersen was raised in South Africa, and received a Rhodes Scholarship to Oxford University. After practicing law, he embarked on an international business career. Over a period of twenty years he served as the CEO of multibillion-dollar businesses such as Lever Foods, Seagram USA, Tropicana and Sterling Winthrop’s Consumer Health Group.

In 1998, Pietersen was named Professor of the Practice of Management at the Columbia University Graduate School of Business. He specializes in strategy and the leadership of change, and his methods and ideas, especially Strategic Learning, are widely applied within Columbia’s executive education programs, and also in numerous corporations.

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