About Willie

Former CEO of international companies
Columbia Business School professor
Consultant to global organizations for creating winning strategies.
Creator of the Strategic Learning Process.
Author of the book, Strategic Learning

Willie's Blog Posts

The Latest Post

Great Decisions: An Art of Sacrifice

Before you can decide what you will do, you have to decide what you won’t. Albert Camus famously said that our lives are the sum of the choices we make. The same holds true for organizations. Executives and their teams are charged with making momentous decisions that will shape the destiny of their organizations and impact, in some cases, thousands or even millions of people. Effective decision-making is, however, fraught...

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Meet Willie

“If an organization can’t define its Winning Proposition in a simple way, it cannot claim to have a strategy.”
—from Strategic Learning

Willie Pietersen was raised in South Africa, and received a Rhodes Scholarship to Oxford University. After practicing law, he embarked on an international business career. Over a period of twenty years he served as the CEO of multibillion-dollar businesses such as Lever Foods, Seagram USA, Tropicana and Sterling Winthrop’s Consumer Health Group.

In 1998, Pietersen was named Professor of the Practice of Management at the Columbia University Graduate School of Business. He specializes in strategy and the leadership of change, and his methods and ideas, especially Strategic Learning, are widely applied within Columbia’s executive education programs, and also in numerous corporations.

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